Any company that wants to create a website will have to choose a domain name at the very beginning. This step is very important, as it will determine the name of the URL. This article explains how to choose the right domain name that won’t hurt your SEO.
What is a domain name?
It is the URL of your website that will allow Internet users to find your platform. It translates a series of numbers from the IP address into a readable name for users. This is often made up of the name of the brand or a company. At the very end of the address, you must also choose the extension.
Why is the domain name important?
1. It influences SEO
Search engines need to be able to fully understand the nature of your business website and what it can offer people. Indeed, Google and Bing have the role of linking queries to quality websites that can meet their real needs. Facilitate their work by choosing a name in the colors of your company.
2. It represents the image of the company
It is, in a way, the presentation of your company on the Web. By reading the domain name of your URL, people should know that this site belongs to your company and not to another. This is what sets your platform apart from others. For example, when someone sees the word ilikecoix, he immediately thinks of a certain product.
How to choose a domain name?
Several tips can help you choose one domain name over another. Some tools like the GoDaddy site allow you to see if the name you have in mind is already taken or not and how much it costs approximately. Similar variants are also available.
1. Keep it simple
The domain name must be easy to find on the Web for search engines and for Internet users. The more complex a domain name is, the harder it is for people to memorize and the harder it is to find it manually. But make sure to keep the simple domain name related to the content of your planned website, otherwise, it won’t lead to pleasant results.
2. Be unique
Try as much as possible not to choose a domain name that looks a lot like your competitors. To help you, ilikecoix looks unique. If the name is the same, but there is a dot or hyphen separating the two names, you may be losing web traffic and increasing the bounce rate because people may get the wrong platforms. To ensure that no other company buys an almost identical domain name, you can buy two or three.
3. Choose the extension wisely
The choice of extension is very important. There are several categories of extensions, either those related to the country or those that are generic (.com or .org). Choose the extension according to the country in which your company is located or according to your commercial activity. Many beginners are careless in choosing their website extensions, as a result, they “invite” the wrong audience. That’s why some sites have quite a number of daily visitors but it doesn’t correlate with their sales.
4. Check if the name you are aiming for is already taken
If you realize that a competitor already has the domain name you were looking for, it would be best to continue your research to find a different one. Play on important keywords in your field. Otherwise, ask if this company wants to sell you its domain name, which is unlikely.
The domain name is very important to direct the audience and also attract search engines to show your site in search results as much as possible. By following the tips above, you can increase your chances of success.